Mink Printer : all the colors you ever wish, instantly at your fingertips
Exclusive presentation of the make-up printer during Cosmetic 360 trade show!More
Inclusive beauty also concerns men make-up
Is 2019 The Men's Year Make-Up Goes Mainstream?While mainstream media is no stranger to putting on makeup (David Beckham was recently on the cover of Love magazine wearing green eyeshadow), it's still a tough sell to the average straight men who are still hesitant to wear makeup. There's an untapped market out there in the way of men's beauty.More
Inclusive beauty to meet new needs
The beauty industry has seen an incredible boom in the last 10 years, especially with the rise of influencers and our reliance on YouTube and Instagram, we have more beauty options than ever, right at our fingertips. Brands are finding new marketing techniques to cater to the crowd of beauty addicts. Do you know inclusive beauty?More
PaperTouch project, what is it ?
Organized in partnership with the CNRS, the show's TECH CORNER highlights every year the most advanced technologies. He will present this year the PaperTouch project developed by the LGP2 laboratory of the University of Grenoble.More
The three engagements of sustainable packaging in cosmetics
Like the skin for the human body, packaging is the thin layer playing the role of interface between the brand and the consumer. Therefore, it represents the most important communication tool to express the brand’s positioning. However, we mustn’t forget that it should also enable the best and sustainable user experience as possible. Thus, three main characteristics may be identified.More
"Universal active Oxygen" by Innovation Company
Harnessing and controlling time diffusion of the most powerful skin active in the world: Oxygen.More
Silver beauty : a new paradigm
Nowadays, being 50 doesn’t mean the same that few decades ago. Men and women life expectancy is 14 years longer than in the 60’s and they remain young much longer. This is due to medical technical progresses, but also to lifestyle and work condition improvements. It is obvious that our body and face are not as physically marked as our parents’ were. At the age of retirement, people are still very active and craving for new experiences.More
Silver beauty : a golden egg?
The expression of silver economy has recently emerged to define the markets dedicated to seniors. In sociological terms, senior may concern people over 50 years old. Tomorrow, seniors will represent 39% of the world population. Population is aging everywhere in the world, in developed countries as well as in emerging countries. Therefore, while the market is expanding, it is necessary to remind that it will represent an extremely large diversity of consumers, markets, cultures and needs.More
Emotional Beauty: Towards a more holistic view of age and self-perception
It is pretty hard to escape from the first clear signs: the cosmetics industry is officially entering the “emotional era” and no longer addresses the issue of aging from the same angle. SEQENS Cosmetics collaborated with Emospin to offer Emotional Beauty Enhancers active ingredients.More
Veeva: the winner of the 2018 Cosmetic 360 Awards is back for the 2019 edition!
Almost a year after winning the award for best “support function” at the Cosmetic 360 international trade fair, Veeva has updated us on how beneficial the award has been.More