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Cosmetic 360 & Cosmetics Inspiration & Creation – Partners for the US Trend Zone
Cosmetic 360 has partnered with the trend & forecast agency Cosmetics Inspiration & Creation to create the “US block”, an exclusive corner dedicated to American innovations.
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Why sensitive skin is the next key issue worldwide?
“Sensitive skin” isn’t really a clinical term but an expression for skin that’s easy to irritate. It is known that about 50% of the population is concerned. Sensitive skin has always been a regular topic in cosmetics. But today, this issue is becoming crucial. Why ?
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GreenTech: a sponsor as loyal as innovative
A synthetic artcile about our historic sponsor, Greentech! Who is GreenTech? What is the EXPOZEN®? All informations are their.
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Mink Printer : all the colors you ever wish, instantly at your fingertips
Exclusive presentation of the make-up printer during Cosmetic 360 trade show!
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Inclusive beauty also concerns men make-up
Is 2019 The Men's Year Make-Up Goes Mainstream?While mainstream media is no stranger to putting on makeup (David Beckham was recently on the cover of Love magazine wearing green eyeshadow), it's still a tough sell to the average straight men who are still hesitant to wear makeup. There's an untapped market out there in the way of men's beauty.
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Inclusive beauty to meet new needs
The beauty industry has seen an incredible boom in the last 10 years, especially with the rise of influencers and our reliance on YouTube and Instagram, we have more beauty options than ever, right at our fingertips. Brands are finding new marketing techniques to cater to the crowd of beauty addicts. Do you know inclusive beauty?
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PaperTouch project, what is it ?
Organized in partnership with the CNRS, the show's TECH CORNER highlights every year the most advanced technologies. He will present this year the PaperTouch project developed by the LGP2 laboratory of the University of Grenoble.
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The three engagements of sustainable packaging in cosmetics
Like the skin for the human body, packaging is the thin layer playing the role of interface between the brand and the consumer. Therefore, it represents the most important communication tool to express the brand’s positioning. However, we mustn’t forget that it should also enable the best and sustainable user experience as possible. Thus, three main characteristics may be identified.
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"Universal active Oxygen" by Innovation Company
Harnessing and controlling time diffusion of the most powerful skin active in the world: Oxygen.
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Silver beauty : a new paradigm
Nowadays, being 50 doesn’t mean the same that few decades ago. Men and women life expectancy is 14 years longer than in the 60’s and they remain young much longer. This is due to medical technical progresses, but also to lifestyle and work condition improvements. It is obvious that our body and face are not as physically marked as our parents’ were. At the age of retirement, people are still very active and craving for new experiences.
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