Beauty trends 2023
New year, new trends! It's time to look to 2023 with its beauty trends and novelties.
The what's next in beauty has always created great excitement in our industry, but the longer you work in it, the more you realize that tomorow’s trends insprire of yesterday.
What place for the metaverse in 2023? Never slow to adapt to new trends, beauty brands have already join this futuristic world.
This new year will also put the spotlight on natural ingredients and brands that take the climate change crisis seriously.
Clean beauty focused on sustainability :
The clean beauty movement – focus on ingredients by now – is moving toward on sustainability today. Consumers are expecting the ingredients in their products to be clean, but are also looking for companies to promote a more sustainable industry. Interest in plastic-free, biodegradable, refillable, reusable packaging is all on the rise.
Simple composition and carefully sourced ingredients, Clean Beauty wants the best. The movement is looking for effective products, without harmful effects on health and respectful of the planet, thus favoring brands with an ecological conscience. With eco-responsible packaging, less plastic and natural ingredients, cosmetics are reinventing to respect the environment. Like more and more fragrances, beauty care bottles and even lipsticks are being transformed into refillable cases to limit packaging. They are also forgotten in hygiene products with solid, zero-waste and biodegradable soaps, shower gels and shampoos.
Viva Magenta is Pantone's Color of the Year 2023 :
Pantone has announced its Color of the Year 2023 ”Viva Magenta” (Pantone #18-1750). It's a nuanced crimson red tone that balances warm and cool hues.
Magenta is "an unconventional shade for an unconventional time : a new vision," Pantone's IG post says. Tapping into the experimental spirit of Viva Magenta, Pantone explores the dynamic between Artificial Intelligence and human creativity to create The Magentaverse.