EUROVETROCAP: INTERVIEW OF A 2017 COSMETIC 360 AWARDS WINNER
In 2017, the Italian company EUROVETROCAP was the winner of the “Packaging & Conditioning” Cosmetic 360 Award. They had presented INFINI-PACK, a product made up of 90% recycled bottles, including 75% plastic waste and recycled consumer and industrial glass, reducing CO2 by 36.5% tons per ton of manufactured containers.
Why did you choose to participate in Cosmetic 360?
France is one of our best marketplaces and the participation to this international event for innovation in the fragrance and cosmetics industry, is for sure a good opportunity to increase our brand visibility, meeting our current and potential customers and presenting our new products.
What innovation did you present at the 2017 edition?
In 2017 we launched our Licata "green" glass jar. It is the first cosmetic jar obtained using recycled green glass. The percentage of recycled glass used in the production is up to 90%, of which 75% is postconsumer.
Our challenge is to keep items made of recycled glass as standard on stock, it means that these items will be available also for small quantities, i.e. starting from one box per item.
What is your view of your Cosmetic 360 Award?
Taking part to the Cosmetic 360 Awards was a good chance to present our innovation to all visitors and win the award in 2017 was an amazing experience and one of our highlights during the exhibition.
What has changed since your participation in the show? What did the Cosmetic 360 show bring you?
The participation to Cosmetic 360 allowed us to meet some new contacts and start new business relationships.
What are the upcoming projects for your company?
We are developing new shapes also with innovative materials and during the next edition we'll show some of our new items, such as the Laura XL glass bottle with an heavy bottom and a 18/400 neck finish suitable for the Aria Luxe dispenser pump (230mcl dosage) and the new MakeUp dropper and also the Skin glass bottle with a diameter that gives the perception of a precious product, to be combined with the new EMY dropper, available in gold and silver aluminium covered version, with a flat actuator that gives a classic and elegant touch.
Summarise Cosmetic 360 in three words.
International - Cosmetic - Showcase