As the leading green beauty company in the world, O'right launched its Green Sustainable Innovation initiative in 2006 under Founder Steven Ko's leadership, focusing on using petroleum-free materials (USDA Biobased), establishing a green supply chain for PCR packaging, and implementing carbon pricing. The company prioritizes reducing carbon emissions throughout the entire product life cycle, from raw material acquisition to waste recycling. These pioneering efforts led to the world's first zero-carbon shampoo in 2011, earning recognition as a global leader. O'right has obtained four consecutive years of carbon neutrality certification (products, factories, and organization) validated by SGS since 2020. The company has also been invited to speak at COP25, COP26, COP27, and COP28 side events as a representative of Asia's SMEs, advocating for climate action. O'right upholds the core values of "Green, Sustainability, and Innovation" and collaborates with consumers to create a greener world through zero-carbon movements.
