The facial yoga: a growing wellness trend

Don’t miss the facial yoga if you want to look younger


The facial yoga : a growing wellness trend?

Helena Rubinstein used to say : «  There are no ugly women, only lazy ones ». In order to help women working seriously on their self-esteem and beauty, she created workshops dedicated to beauty tips. This is what we need : the right method to make our face work out just like our body. Historically, facial gym appeared in the 30’s… but has becoming a beauty trend for the last 5 years. It started in Asia and US, then spread in Europe. As a natural anti-aging method, it is correlated with the actual natural-DIY-prosumer trend.

We tell you why. First, efficacy. This method works on the 50 muscles of our face in order to strengthen, stretch them and reinforce their fibers. Working regularly with tension and loosening exercises, massages, or pressure, it increases tone, activates micro-circulation and improve resilience of the face. Since we all have face muscles no matter the age, face yoga is made for everyone !


The right combination

More than a practice method, facial yoga combines efficacy and pleasure. Though researchers proved that a 20-weeks training based on 32 standardized movements improved face appearance for the 40 to 65 years old women. Experts such as dermatologists validated the fact that before/after photos and tests briought evidence of such a good efficacy. One of the most used example is the face reshaping and cheek refining. Dr Murad Alam, Prof. of Dermatology at Northwestern University (US), says : “The exercises enlarge and strengthen the facial muscles, so the face becomes firmer and more toned and shaped like a younger face. Individuals now have a low-cost, non-toxic way for looking younger or to augment other cosmetic or anti-ageing treatments they may be seeking”.


Finding your mentor

Nowadays, it is easy to find facial yoga books in all languages on Amazon, with specific gurus like Fumiko Takatsu in Japan or Catherine Pez in France. Centers are created all around the world, such as the FaceGym studio in London with its Facecamp session. You can also check on Youtube and see how tutorials or vlogs are blooming on the web. Different approaches, methods or exercises are available to discover this new trends. From different countries, the workout is more and more appreciated by users who want to display their own healthy way of life. Holistic approach, with natural methods and obvious results : you get the recipe for a successful practice.


Face yoga is the new botox

Danielle Collins is the UK Face Yoga expert. She is a renowned authority in Yoga, Nutrition and Wellbeing, believes in a holistic and natural approach to health, fitness and beauty. Her philosophy ? « We should all have the opportunity to use simple, effective techniques to look and feel the very best version of ourselves » she says.

Natural way of looking and feeling younger and healthier is improved by a sense of relaxation and wellbeing. Needleless natural and non invasive alternative to surgery and botox. « The benefits of regularly practicing the method are anti-ageing, reducing lines and wrinkles, lifting and firming, improving skin tone, reducing headaches and eye strain, relaxing tension, giving an energetic appearance to the face and a healthy glow. Face Yoga also gives a holistic feeling of wellbeing which can benefit the mind and body » adds Danielle.


Cosmetics vs face yoga ?

Not really : they may combine their own benefits. Cosmetic brands may develop new services to their products. Thus, it would add value to the consumer’s experience and improve brand image. The way products are applied is not always valorized in product communication, but it truly improve the efficacy of skincare for instance. Mustela, the baby cosmetic brand, largely communicates on mother-to-baby massages while using the products. Cosmetic brands dedicated to women (or men) might do the same.