Data-driven customization: leveraging collective and expert intelligence for homemade cosmetics

Début : 18/10/2018 à 11h30
Fin : 18/10/2018 à 12h30
Prix : 45 €

Personalized homemade cosmetics is a global growing trend over the last 10+ years, in several countries, impacting all product categories in cosmetics and beyond. Consumers have been discussing and sharing how-to’s, tips and recipes for years and keep doing so, leaving us with vast amounts of Big Data to analyze and leverage upon. After an overview focusing on Big Data analysis of online consumers conversations as well as the personalized cosmetics trend, our TIP talk will highlight the major challenges for safe personalized beauty and get practical by showing how BeautyMix automated recipes can benefit from consumers’ collective intelligence through live consumer trends delivered by Cosmetalk app, while ensuring safety through expert analysis.