Over the last few years, new voices advocating diversity and self-esteem have arisen in the beauty world.
The vision they proclaim recognizes a beauty spectrum and sees cosmetics as a means of expressing one’s uniqueness.
Camouflaging imperfections is a thing of the past: cosmetics must allow all consumers—whatever their gender, age, or skin colour—to free themselves from beauty diktats and be proud of their differences. Now consumers are shaping brands, and not the other way around.
And beauty tech, in addition to widening product ranges, seems poised to meet their specific needs.
Social networks and technological innovations enable cosmetics brands to register consumer expectations and quickly respond with personalized products.
How will the cosmetics world adapt to meet today’s imperative of celebrating beauty diversity?
To express your feelings and propose us your innovations, apply to the new format of Cosmetic 360: e-Cosmetic 360!
The e-Cosmetic 360.