2025 theme: PREDICTIONS
Anticipate and enhance decision-making to optimise performance, improve efficiency, and manage impacts, in order to shape the next generation of cosmetics.
In a constantly evolving world—marked by technological, societal, and environmental change—prediction is a key driver of performance. It enables organizations to anticipate trends, optimize processes, and prevent hasty or ill-informed decisions, strengthening strategic choices at every stage of the value chain.
With advanced technologies like artificial intelligence and digital twins, we can now develop more effective, sustainable beauty products that are increasingly tailored to consumer expectations.
This theme will be showcased on the tradeshow through:
- A conferences program with international experts
- Animation zones
- A "Jury's favourite" prize at the COSMETIC 360 AWARDS
- A specific innovation route, enabling visitors to discover exhibitors linked to the theme
