NEW! A journey through time designed by GREENTECH, launched at COSMETIC 360 in 2025.
What role will biotechnologies play in 2045? What concrete impact will they have on cosmetics and innovation? How will they relate to the body and the world in 20 years? How can this projection of the future positively influence our decisions and choices today?
To answer these important questions, GREENTECH, a pioneering player that has been known and recognized for over 30 years, presents the unprecedented “BIOTECHS 2045” anticipation capsule, based on an innovative and proven methodology.
The GREENTECH Capsule will offer a surprising and in-depth journey into the future of cosmetics. It will be the subject of communication over a three-year period. The first installment begins this year in synergy with the theme Predictions at the COSMETIC 360 trade show.
At the heart of the Capsule, a cutting-edge crew with diverse expertises.
The BIOTECHS 2045 Anticipation Capsule has brought together fifteen experts on board: sociologist, designer, economist, anthropobiologist, CSR consultant, cosmetics and biotech specialists, futurists.
Together, over several months, they confronted their visions, imaginations, and knowledge to define and open up the field of possibilities for our lives tomorrow.
A prospective design methodology in 3 steps
The duo Burson & Comptoir Prospectiviste, combining communication consultancy and foresight expertise, co-architected the BIOTECHS 2045 Anticipation Capsule under GREENTECH’s leadership.
- Step 1: Immersion / Lift-off
Inspired by science fiction: what does it tell us about Biotechs?
A first “landing” was achieved through societal, technological, and environmental strategic scenarios. - Step 2: Scenario Analysis
The Capsule’s expert crew then “dissected” these scenarios to uncover branching pathways… toward other possible futures, highlighting multiple roles of biotechnologies applied to new dimensions of cosmetics. - Step 3: Speed Futuring
Finally, innovative “product & service” concepts were imagined from the scenarios, then evaluated through a collective voting process.
These 3 steps gave rise to:
- The Tree of Possible Futures for the cosmetics industry.
- The publication of the BIOTECHS 2045 Anticipation Capsule Global Report, which GREENTECH intends to offer and dedicate to all stakeholders in the fragrance / cosmetics sector.
The ultimate goal of this large-scale project:
To understand challenges, to anticipate… and to vote for the future!
The BIOTECHS 2045 Anticipation Capsule by GREENTECH, fueled by fertile imaginations and cross-disciplinary expertises, is an allegory of a vessel designed to propel the field of cosmetic innovation possibilities over the next twenty years.
Above all, it aims to encourage conscious, thoughtful and committed choices for our future.
Visitors to the BIOTECHS 2045 Capsule on October 15 and 16, 2025, will be invited to vote for the most probable / most desirable future scenario at the end of the experience.
Don’t miss the boarding!