Discover “Design the Desire”, a visionary space where human creativity and collective intelligence harness AI to create products and brands that resonate with their audience and succeed.
Centdegrés and IBG (Innovative Beauty Group) join forces for the first time to unveil an immersive and interactive experience exploring how deep consumer insights, data, and design converge to craft an innovative, meaningful, and desirable fragrance brand.
From predictive thinking to hybrid beauty products, this new space invites visitors to question the innovation process, from anticipation to creation and development.
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