What do you think about reversing time?
The notion of longevity-durability in cosmetics refers to all innovations: new products, new processes, new uses, new organizations, new approaches, etc.- that contribute to slowing down or “reversing” the effects of ageing on our skin, to extending the lifespan of products/equipment/packaging… to optimizing the impact of our industry on Humans and the Environment.
This requires a better understanding of the mechanisms of action of ingredients and finished products, the implementation of eco-design approaches, and the development of more life-cycle analyses.